Spring has sprung in the Central West End!

The frost has finally cleared and all the flowers are in full bloom on Maryland Plaza! It has gotten us excited for all our new spring and summer arrivals! Nothing goes hand and hand better with spring time in St. Louis than our complete inventory of NW77th frames!

NW 77th is an optical line that is designed by optical retailers, for other optical retailers.  It started as a collection that was sold only in their locations (Eye Roc being one of the originals), but other retailers took notice of the bold, funky color and cutting edge shapes and couldn’t resist.  NW 77th recognizes what customers are looking for and are able to produce quality frames for individuals that want to be different, yet still look professional. 

Classic shapes meet bold color combinations to produce these perfect frames! 

Looking for something a little more round? These brand new NW77th are the perfect shade of blue! Not only are they on pair with the demand for round frames this spring, but the exciting mix of blue, yellow and white make them head-turners.

Something a little more catty caught your eye? Cat-Eyes are back and all the rage this spring. These metal cat eye frames are to die for! This design is simply one of a kind! The material mix of metal and acetate sets these frames fall beyond any of their feline competition! 

We can't say enough about our love for all the NW77th frames but don't just take our word for it, stop in and check these and hundreds more today! We are open til 6 P.M. every day but Sunday. Stop in or call to set up an eye exam (did we mention that NW77th frames are currently included in our BUY ONE, GET ONE SALE!) with our on-site doctor now! (314)361-9900 -- Already have a current RX? Perfect! Bring it in and let us get you into the perfect NW77th frame today! 

VALLEY EYEWEAR HAS ARRIVED!

We pride ourselves in always seeking new and unique frames from all over the world. Our newest addition comes to us all the way from Australia. Valley Eyewear frames are sure to make a statement in any situation. These bold frame styles, combined with precision manufacturing and a partnership with Carl Zeiss, world renowned optical specialists, wont leave you disappointed. 

One look into the pages of Valley Eyewear's "Look Book" and you will fall in love. There is no detail left unfinished. Kat Von Dee, world famous tattoo artist/fashionista/make-up mogul, as a brand model you can be sure that Valley Eyewear has made it's impression on the world.

Stop in today and check out all of the amazing Valley Eyewear frames that we are now carrying or check them out online thru  Valley Eyewear. Although all of these frames come as sunglasses, we most certainly can have them made into ophthalmics like Kat is pictured in above. Call us to schedule an eye exam and make one of these amazing frames yours today! 314-361-9900